web 2.0

For those business people out there that like catchy phrases and buzzwords, this one really caught my attention when reading about web 2.0 the O'Reilly web site.

Leverage customer-self service and algorithmic data management to reach out to the entire web, to the edges and not just the center, to the long tail and not just the head.

Web 2.0 Companies should adopt the following principles:

• Services, not packaged software, with cost-effective scalability
• Control over unique, hard-to-recreate data sources that get richer as more people use them
• Trusting users as co-developers
• Harnessing collective intelligence
• Leveraging the long tail through customer self-service
• Software above the level of a single device
• Lightweight user interfaces, development models, AND business models