Rob Gonda's Blog

SEO Advice needed

A couple of days ago I thought Google loved me. Immediately after I posted an entry, all the keywords for this entry showed up in the very first place in Google; but my happiness did not last. My blog get aggregated by a few large itechnology portals and after a few days, Google spidered their copy of my entry. Immediately after this event, they took my place in Google and took me completely out of it. It seems like their post has more authority than mine, the content is the same (its aggregated), therefore, theirs stay, and mine goes.

Is there anything I can do about this? I'd like to keep the aggregators, but somehow claim ownership of the article. Is that mutually exclusive? Is that what micro-ids are all about? Any help would be appreciated.

ISAPI Rewrite to be tested

I've been talking about it for a while, but I finally downloaded ISAPI Rewrite. It is a tool that runs on top of your IIS (web server), and rewrites the URL's before they hit ColdFusion... what does it mean? what you can have better urls that do not look dynamic, and even though you could do that with CF in the form of index.cfm/var/value, you can now do the same and take the load off your CF server. In addition to that, you can even remove the index.cfm completely, so the urls look even cleaner. It is possible to translate:
/search/books to index.cfm?event=search&keyword=books ... how nice is that?

There's a great article at that talks about all the different uses of this tool. I will be trying it out all this week and probably blog results within a few days.

SWFObject: Javascript Flash Player detection and embed script

Due to legal and trademark issues, the formerly known JavaScript FlashOject has been renamed to SWFObject... The author said he doesn't really like this name, but he wanted to keep the 'object' part in the name.

There's a new link for the project page, so update your bookmarks.

By that way, if I didn't mention this before in previous posts, using the FlashObject or SWFObject helps to overcome the lame M$ decision in blocking all activeX content, including SWF Movies. Even if you don't use the express install features, the fact alone the it helps with SEO'ness and is not affected by M$'s latest change in IE security policies, is worth trying.

ISAPI Rewrite

Looking for extreme SEO, I decided to play with ISAPI Rewrite. It is nice and all using /index.cfm/var1/val1, but if you just could get rid of that index.cfm … I already built a /go/ module, so if that’s all you need, don’t buy the ISAPI Rewrite…

You can accomplish the /go/ redirect that Macromedia, among others use, by going to the specific site’s 404 Custom error and forward it to /404.cfm, which is a landing page you build with CF. The page will check it the URL has a /go/ syntax; if it does, it will cflocate to the appropriate destination, and if it doesn’t, it will cfcontent the original 404 error page. You can also use cfheader and change the status to 404, page not found.

The Rewrite module can accomplish much more than this, and it’s worth looking. In the process of playing and investigating the ISAPI Rewrite module for IIS, I found that Brandon Purcell recently blogged about it, and it’s extremely helpful. You can find more information here.

Ray also posted a short entry on SES after a filename.cfm. I also made the SES funcion I've been using for a while available here. It included SES parsing, and an SES construction function.

I’ll post more details in a few days.

JIC, I saved a copy of Bandon's blog here.

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